FOR COACHES, CONSULTANTS, ADVISORS & FOUNDERS
Every sales funnel has 4 distinct relational stages: Attract, Nurture, Convert, and Retain. When you lean heavily on one natural influence style, you leave blind spots. In 10 minutes, discover your primary Influence Archetype, your biggest funnel leak, and the 3-month vs. 3-year cost to your revenue and human impact.
Discover My Influence Archetype10-minute assessment · Instant personalized report · No sales pitch required
Grounded in behavioural science & Cialdini ethical influence methodology
THE FRAMEWORK
Most business owners use the exact same communication style everywhere. But what starts a relationship won't close a client, and what closes a sale won't retain loyalty. Our weighted engine scores your natural levers where they matter most:
WEIGHTED ANCHOR LEVERS
Reciprocity + Liking65% stage weightCORE PURPOSE
Cultivating initial warmth and relationship.
THE QUESTION
Do people genuinely welcome your voice into their world without feeling pitched?
THE SYMPTOM IF WEAK
Tepid lead flow, high outreach friction, and an audience that ignores your content.
WEIGHTED ANCHOR LEVERS
Social Proof + Authority65% stage weightCORE PURPOSE
Systematically dissolving uncertainty and skepticism.
THE QUESTION
Do prospects perceive you as the definitive, credible expert before they book a call?
THE SYMPTOM IF WEAK
Qualified prospects go quiet, “let me think about it” ghosting, and prolonged sales cycles.
WEIGHTED ANCHOR LEVERS
Commitment + Scarcity65% stage weightCORE PURPOSE
Motivating decisive action and overcoming fear of change.
THE QUESTION
Can you inspire prospects to make an uncompromising decision today?
THE SYMPTOM IF WEAK
Polite follow-ups, eternal pipeline stalls, price hesitation, and lost close rates.
WEIGHTED ANCHOR LEVERS
Unity65% stage weightCORE PURPOSE
Sustaining community, belonging, and organic renewals.
THE QUESTION
Do clients see their identity permanently tied to your ecosystem?
THE SYMPTOM IF WEAK
High churn after month 3, zero unsolicited referrals, and treadmill client hunting.
Contrast (The Framer) runs through every stage. It isn’t part of the stage score — your report shows it separately as your “Framer effect”: how well your offer’s value is framed at each stage.
DUAL-HORIZON IMPACT
An influence blind spot doesn't just pinch this quarter's cash flow. Over 3 years, it reshapes the trajectory of your brand, your pricing power, and the sheer number of human lives you were meant to impact.
HORIZON 1 · NEXT 90 DAYS
Focus: Pipeline velocity, conversions, and immediate revenue.
WHAT IT MEASURES
HORIZON 2 · NEXT 36 MONTHS
Focus: Reputation equity, client life transformation, and enterprise freedom.
Lakhs in unrealised client lifetime value and lost referral loops — your report estimates your own range
The hundreds of clients who stayed stuck in burnout or unsolved problems because you couldn’t move them to act
Exhaustion from running on the client-chasing treadmill instead of building category leadership
SEE IT COMPOUND · SAMPLE: THE CONNECTOR, CONVERT LEAK
Cumulative revenue · ₹ lakh
Months
3 months: gap ≈ ₹1.3L.
Easy to ignore — that’s how leaks hide.
3 years: gap ≈ ₹30L
25 clients who were ready but never decided.
Illustration for a coach with ₹1.2L clients, 10 sales conversations/month and a 20% close rate. Your report calculates your own curve.
THE SPECTRUM
Every person leads with one primary lever. That is your superpower—and your trap.
Reciprocity
Generous and valuable upfront.
Trap: Gives away the farm without asking for the business.
Commitment
Values integrity and consistency.
Trap: Assumes clients will follow through without structured steps.
Social Proof
Relies on data, cases, and peer evidence.
Trap: Struggles when launching new or unproven offers.
Authority
Brilliant credentials and depth.
Trap: Talks over prospects’ heads; sounds like a professor, not a solution.
Liking
Master of rapport, warmth, and trust.
Trap: Avoids tension and hard closes to protect the friendship.
Scarcity
Creates decisive urgency and exclusivity.
Trap: Risks triggering buyer anxiety if overplayed.
Unity
Fosters deep belonging and shared identity.
Trap: Sits inside an echo chamber; hard to scale cold acquisition.
Contrast · The Universal Amplifier
Clarifies choices by sharpening perspective.
Amplifier: Makes your true value obvious against all alternatives.
SPECIAL PROFILE
All 7 levers score 70+ · No leak — the report shows your growth edge instead.
SPECIAL PROFILE
All 7 levers score below 45 · Still forming — the report shows the one lever to build first.
YOUR DELIVERABLE
When you finish the assessment, you get an instant, confidential report that breaks down your exact influence blueprint:
The levers you pull on autopilot, what they make you brilliant at, and the one way you overuse them.
The lever you’ve left untouched — and the ghosting, price objections or “let me think about it” it’s causing.
Where each lever is strong or missing across Attract, Nurture, Convert and Retain — plus 3 weekly practices to fix it.
What the leak costs you in 90 days vs 3 years — with a trend graph and ₹ estimate.
SAMPLE REPORT PREVIEW
Illustrative numbers · The Connector01 · YOUR INFLUENCE ARCHETYPE
with a Sage edge · Framer amplifier
People say yes to you because they like you — and because you clearly know your stuff.
SUPERPOWER: Rapport, warmth and trust — cold rooms warm up fast.
TRAP: Avoids tension and hard closes to protect the friendship.
02 · YOUR INFLUENCE FUNNEL · ATTRACT → RETAIN
Where each lever is strong or missing across your funnel.
Leakiest stage: Convert — this is where your influence levers drop off most.
Attract 76Autopilot — Liking 94 · Reciprocity 69
Nurture 63Selective — Authority 73 · Social Proof 50
Convert 33← Leak: Scarcity 10 · Commitment 38 are dragging this stage down
Retain 54Selective — Unity 50
03 · DUAL-HORIZON IMPACT DIAGNOSTIC
NEXT 90 DAYS
₹1.0–1.6L≈ 1 client stalled
NEXT 36 MONTHS
₹23–38L≈ 25 lives not transformed
Estimated from your funnel profile plus 3 optional questions (client value, sales conversations, close rate).
04 · 3 TARGETED BEHAVIORAL SHIFTS
01Week 1 · Scarcity
name the honest cost of waiting on every call
02Week 2 · Commitment
end every call with an agreed next step and date
03Week 3 · Both
hold one real deadline on every open proposal
Weekly actionable scripts to plug the leak without feeling pushy or manipulative.
Relying heavily on rapport, but hesitating on urgency when closing high-ticket retainers.
Deep domain authority, but failing to generate emotional reciprocity and tribal belonging.
Strong initial delivery, but leaking in Retain because Unity and structured commitment loops aren’t institutionalized.
METHODOLOGY
Most sales training teaches pressure tactics that damage trust and attract the wrong clients. This assessment reveals how to leverage ethical, human-centric influence principles across every step of your customer journey—so clients buy with clarity, stay longer, and refer naturally.
ETHICAL BY DESIGN. HUMAN AT HEART.
A LITTLE MORE CLARITY
YOUR NEXT CHAPTER STARTS WITH CLARITY
Join the coaches, consultants and founders who’ve already diagnosed their funnel leak.
Take the Free Assessment (10 Min)No credit card · Instant web & email report delivery